Stated Reality
What you say about yourself: your website, structured data, press releases and the profiles you control.
What the company says
Every company has all three versions. The gap is how far apart they have drifted.
A stale About page, an outdated press release or an incorrect structured-data field does not stay on your website. It gets copied into databases, publications, search results and AI answers.
Before asking whether AI reflects your source of truth, establish whether your source of truth is true.
On the Canvas
- 3 · Stated Value
- What do you claim you deliver, and the category or frame you put it in?
- 4 · Stated Buyer
- Who do you say it is for?
Where its answers come from
- Observed
- Found on the company’s own properties: site, docs, product pages.
The sources
- Website
- Structured data
- Press releases
- Documentation
- Social profiles
In the claim chain
- 2StatedDo you say it clearly?
Consistent across the sources you control, in the words a stranger would use.
The whole chain: True → Stated → Evidenced → Understood
In the Digital Reality Score, the company’s own properties set the value each claim is measured against. They never count as proof of it: a website cannot corroborate itself, and when the company corrects its own statement, every source is re-read. Methodology